Professor of Marketingmanagement, IU Internationale Hochschule
| AWARDS AND NOMINATIONS |
| 2021 – Research Project Award of the Macromedia University of Applied Sciences 2020 – EMMA conference: best paper award nomination 2015 – Academy of Management Meeting: best paper proceedings 2006 – 19th Bled eConference eValues: best paper award nomination WORK ON PROJECTS Swiss National Science Foundation (SNF) (2013 — 2015, 2017 — 2020 ) Grundlagenforschungsfond (GFF), Universität St. Gallen (2015 — 2016) Research project on innovative applications for communication networks for SIEMENS AG, Munich (2002 -2003) |
| PUBLICATIONS |
| Peer-reviewed Journal Articles |
| Elexander, E., Eppler, M. J., Comi, A., (2020) “Data Integration: A Real-Time, Participant-Driven, and Visually Supported Method”, Journal of Mixed Methods Research, online first, 1–27. http://doi.org/10.1177/1558689820902294 |
| Alexander, E., Eppler, M. J., Bresciani, S., (2019). “Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis”, Journal of Mixed Methods Research, Vol. 13(1), DOI: 10.1177/1558689816664479, p.33–51. |
| Alexander, E., Bresciani, S., Eppler, M. J. (2015). “Understanding the Impact of Visual Representation Restrictiveness on Experience Sharing: an Experimental Assessment”, Journal of Visual Languages and Computing, Volume 31, pp. 30-46 |
| Alexander, E., Bresciani, S., & Eppler, M. J. (2015). Knowledge scaffolding visualizations: A guiding framework. Knowledge Management & E-Learning, Volume 7, Issue 2, pp. 179–198. |
| Alexander E. (2014), “Essentielle Experimente: Hilfreiche Forschungsergebnisse für Change-Prozesse”, OrganisationsEntwicklung, Handelsblatt Fachmedien GmbH, 03/2014 , pp. 38–44. |
| Loubeau P. R., Jantzen R., Alexander E. (2014), “Profiles and Preferences of On-line Millennial Shoppers in Bulgaria”, Economic Review – Journal of Economics and Business, Volume XII, Issue 1, pp. 63–79. |
| Loubeau P. R., Alexander E., Kalchev G. (2011), “Profiles and Preferences of Online Millennial Shoppers in Bulgaria and Croatia”, Journal of Euromarketing, Volume 20, Number 1 & 2, 2011, pp.85–102. |
| Alexander E. and Swatman P. A. (2007), “eValue and Value-driven User Responses to Information Technology”, Electronic Markets, Volume 17, Issue 1 February 2007, pp. 5–19. |
| Peer-reviewed Conference Papers |
| Alexander, E., Eppler, M. J. & Comi, A. (2018). “Building on Disagreement Visually: The System and the Method”. Proceedings of the European Conference of Information Systems (ECIS 2018), Portsmouth, UK. |
| Alexander, E. & Eppler, M. J. (2018). “Visualizing Disagreement in Survey Responses to Revise Correlational Models: a Mixed Methods Approach”. European Academy of Management Conference (EURAM 2018), Reykjavik, Iceland. |
| Alexander, E., Eppler, M. J. & Comi, A. (2018). “Interaction Patterns: A Visual Approach to Mixed Methods Research”. Proceedings of the European Conference on Research Methodology for Business and Management Studies (ECRM 2018), Rome, Italy. |
| Alexander, E. (2018). “Mixed Methods Research” Basic Designs and Methods: a Visualization for Teaching Purposes”. Third Global Conference of the Mixed Methods International Research Association (MMIRA International Conference 2018), Vienna, Austria. |
| Alexander, E., Bresciani, S. & Eppler, M. J. (2017). “Innovating team communication through interactive visualization: visual restrictiveness or visual freedom”. Annual Conference of the SACM SGKM, Switzerland. |
| Alexander, E., Comi, A. & Eppler, M. J. (2016). “Integrating Quantitative and Qualitative Data through Visualization: A Mixed Methods Approach”. 76th Annual Meeting of the Academy of Management, Anaheim, California. |
| Alexander, E., Comi, A. & Eppler, M. J. (2016). “Displaying Minority Opinions Visually: Focusing on Disagreement in Group Discussion”. British Academy of Management Conference, Newcastle, UK. |
| Alexander, E., Bresciani, S. & Eppler, M. J. (2015). “The Effect of System-embedded Visual Restrictiveness on Experience Sharing”. In John Humphreys (Ed.), BEST PAPER PROCEEDINGS of the 75th Annual Meeting of the Academy of Management, Vancouver, Canada. Online ISSN: 2151-6561 |
| Alexander, E., Eppler, M. J., Bresciani, S. (2015). “A Visual Re-Play Methodology for Group Discussion Analysis”, 75th Annual Meeting of the Academy of Management, Vancouver, Canada |
| Alexander, E., Eppler, M. J., Bresciani, S. (2015). “A Re-Play Analysis Methodology for Small-Group Communication Research: Unique Characteristics, Potential Benefits and Application Guide”, Proceedings of the 65th Annual Conference of the International Communication Association (ICA), San Juan, Puerto Rico. |
| Alexander, E., Eppler, M. J., Bresciani, S. (2014). “Introducing a Re-Play Analysis Methodology for Small-Group Communication Research: A Coding Scheme and Application”, King, D. et al. (Eds), Proceedings of the Intellectbase International Consortium Conference, vol. 36, Fall 2014, Atlanta, pp. 158–176. |
| Alexander, E., Bresciani, S. & Eppler, M. J. (2014). “How Visual Restrictiveness Affects Group Communication Effectiveness: Experimental Evidence”. Proceedings of the International Conference on Communication, Media, Technology and Design (ICCMTD), Istanbul, Turkey. |
| Alexander, E., Eppler, M. J., & Bresciani, S. (2013). “Knowledge Scaffolding: A Classification of Visual Structures for Knowledge Communication in Teams”, Proceedings of the 13th International Conference on Knowledge Management and Knowledge Technologies – i-Know ’13, Graz, Austria, ACM Press, pp. 8:1–8:8. |
| Loubeau P. R., Alexander E. (2013), “Online Apparel and Accessories: Most Purchased Category Among Bulgarian and Croatian Millennials”, Proceedings of the 12th International Business and Economy Conference, Caen, France, 2013. |
| Loubeau P. R., Alexander E., Kalchev G. (2012), “Online Shopping Behavior of Millennials in Bulgaria and Croatia”, Proceedings of the International Conference on Global Business Environment, Bangkok, Thailand, 2012. |
| Alexander E. and Swatman P. A. (2008), “Informal eCollaboration Channels: Shedding Light on Shadow CIT”, Proceedings of the 21st Bled eConference eCollaboration, 2008, Bled, Slovenia, pp. 371–394. |
| Alexander E. and Swatman P. A. (2006), “The New Economy, eValue and the Impact on User Acceptance of Pervasive IT’, Proceedings of the 19th Bled eConference eValues, 2006, Bled, Slovenia. BEST PAPER AWARD NOMINATION |
| Alexander E. and Swatman P. A. (2006), “Diffusion of Socially Pervasive IT Innovation through the Lens of Cognitive Elaboration and Perceived Behavioural Control”, Proceedings of the CollECTeR Europe Conference – Collaborative Business, June 09–10, 2006, Basel, Switzerland, pp. 207–223. |
| Alexander E. and Swatman P. A. (2006), “The Dynamics of Innovation in Electronic Networks – a System Dynamics Perspective on IT Innovation Diffusion”, Proceedings of the 24th International Conference of the System Dynamics Society, 2006, Nijmegen, the Netherlands, pp. 2–25. |
| Doctoral Dissertation |
|
Alexander E. (2009), “Authority-Based and Bottom-Up Diffusion of Collaboration Information
Technologies: Constraints and
Enablements”, German National Library,
University of Koblenz-Landau, Germany, Faculty of Informatics, pp. 1–436. |
| Newspaper Article |
| Alexander E. (2010), “Mirikle”, Drom-domendar, sponsored by the America for Bulgaria Foundation, November 2010, XVI, issue 13–14. |